Copywriting

ECOMMERCE

Scotts Miracle-Gro Product Descriptions

Nature’s Care® Organic Incredible Expanding Planting Mix
Nature’s Care® Organic Incredible Expanding Planting Mix makes your gardening experience even more magical. Its’ unique mix of expanding coir and plant food triples in size when you add water! The mix is made from 100% renewable resources and will feed your plants for up to two months! Delivered directly to your door in a lightweight bag, Nature’s Care® Organic Incredible Expanding Planting Mix is gardening magic made easy. Good things really do come in small packages.

  • Abracadabra – with water, this soil triples 3X in size!
  • Feeds plants for up to 2 months
  • Grows up to 3X the Vegetables & Herbs (compared to native soil)

Scotts Ice Melt
The patent-pending formula of NEW Scotts Ice Melt breaks up the worst ice on your driveways and walkways while reducing the risk of damage to those surfaces. It’s tough on ice, easy on hands, eyes and paws.

Miracle-Gro Shake ‘N Feed Rose & Bloom Continuous Release Plant Food
Promote spectacular blooms and color for flowering plants and roses with Miracle-Gro Shake‘n Feed Rose and Bloom Continuous Release Plant Food.

Ortho GroundClear Vegetation Killer Concentrate
Visible results in hours
One application of this fast-acting, dual-action formula will eliminate weeds from driveways,sidewalks, patios, gravel paths, fence lines, and other areas where no vegetation is desired. Easy to apply in either a watering can or tank sprayer; enjoy visible results within hours of application!

Miracle-Gro for Christmas Trees
Greener Tree = Brighter Smiles
This year, let Miracle-Gro make your holiday even more special with a beautiful Christmas Tree. Miracle-Gro for Christmas Trees is uniquely formulated to reduce needle drop* compared to water only throughout the season so this year, you can keep your tree hydrated and happy all season long.

EMAIL MARKETING

The goal of this campaign was to get recipients to register for paperless billing.

A.
QuickPay. Easy for you. Easy for the Earth.
Pay your monthly bill like you get your light – with the click of a button.

QuickPay is Midwest Energy’s new secure paperless billing program. As a member of QuickPay you can manage your Midwest Energy account from anywhere. Home, Office, PTA Meeting. It doesn’t matter where you are, you can check the details of your account anytime and make a payment.

As an added bonus, when you sign up for QuickPay you’ll be enrolled in our monthly newsletter, full of energy saving tips.

QuickPay it’s another way Midwest Energy is working to make your day a little easier.

B.
We get it – no one likes to pay bills.
That’s why MidWest Energy has created the quickest ,and easiest, online bill pay program in the industry.

With just a single sign in, QuickPay enables you to manage your account and pay your bill. It’s easy, safe, and secure. It’s also green. QuickPay helps you, helps us, and is easy on the Earth.

QuickPay. Because paying your bill shouldn’t be the scariest thing you do in a day.

Introducing an App

Jifiti is an app that takes the guesswork out of giving and receiving a gift. We created a full campaign for their US holiday launch. Included were posters, banner ads, floor clings, wall wraps, table tents, and brochures.

WEB COPY

Marzetti, a specialty food service distributor, wanted to feature large product shots on their homepage along with attention-grabbing copy.

Carmel Sauce
Creamy caramel. Sweet, crisp apples. Happy mouths.

Without our caramel sauce, it’s just an apple.

Angel Biscuits
So light and fluffy, they’ll fly off your plate.

Texas Toast Light
Light in calories, not in taste.

Everything’s bigger in Texas. Except the calories.

AN INTEGRATED CAMPAIGN

The OnSite Services Division of Cardinal Health was making a push to heighten the awareness of their services in hospitals across the U.S. Research indicated that the most productive initial point of contact for their target decision makers came through direct mail. Each mailer introduced character accompanied by a unique URL which drove recipients to a web site where that characters full story was told.

BRANDING

BioDontos, a bio-medical startup, needed help in establishing their identity. The following were created as part of a branding package.

Tagline: Planning a Healthier Tomorrow.

AdLine: Your Cells. Your Health. Your Life.

BioDontos is leading the medical community with a medically-backed, patent-pending process for the acquisition, storage and management of adult stem cells obtained through the dental pulp of extracted wisdom teeth.

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